As part of the separation of two partners with equal shares, RBA was asked to evaluate a company which held assets both in France and the USA. The company consisted of three different businesses:
Consulting, branding and image rights in the areas of fashion, styling and Influence Marketing;
Operating a creative agency;
Publishing of a magazine.
The methodology used was the Free Cash Flow (FTD) / Discounted Cash Flow (DCF) due to its relevance to the overall value creation.
